At the heart of every ad is the slogan. The choice of words used is clearly crucial to the way the advertisers want to make consumers feel about their products. The subtle differences between words, feelings, and meanings that can make a big difference. Hence, transcreation is performed, rather than translation. The word transcreation derives… Continue reading Trans-creation in advertisement
Keys to language translation
Understanding semantics in a language is an important step in language translation. It is an interpretation of words and sentence structure that helps translator’s reading comprehension and even decides the flow of the translation. In order to be successful, a professional translator has an ongoing task in acquiring vocabulary and should remember language undergoes constant… Continue reading Keys to language translation
Translating occupational safety and health guide
The scope of organization occupational safety and health needs to be updated continuously in response to control of hazards, social, political, technology and economics changes. The most recent viral outbreak COVID-19 gotten organization to update their guidelines into multi-languages on protecting workplaces and staff from the contagion impact. In order to update correctly, translator needs… Continue reading Translating occupational safety and health guide
AI translation – Google instant transcription and translation
In recent CNET news release, Google featured its new translation tool which instantly translate and transcript conversation at an artificial intelligence event in San Francisco. This new tool will be made available in the coming months for Google Translate app. This technology is currently being tested on Google server in languages such as English, Spanish,… Continue reading AI translation – Google instant transcription and translation
A career in language translation
Some of us who are fortunate to live in a dual language speaking family and being able to speak fluently in both languages, is an advantage when considering a career in language translation. Although it’s not mandatory, having a degree and being a member of a translating association do help in building up your profile… Continue reading A career in language translation
Multi-language nCov preventive children guide book
On 2nd Feb 2020, School of Art and Design Beijing Institute of Fashion Technology published a multi-language nCov preventive guidebook for children. The guidebook aims to help children learn and understand more about the virus through comic characters. The guidebook originally in Chinese is translated into English, Japanese, Korean, Thai and Spanish. It is free… Continue reading Multi-language nCov preventive children guide book
9 medical doctors translated coronavirus guidebook containing 12,130 words in 19 hours
On January 12th, WHO officially named the current outbreak of the novel coronavirus as “2019-nCoV”, followed by a series of publication on nCoV guidance on WHO website (https://www.who.int/emergencies/diseases/novel-coronavirus-2019/technical-guidance). In order to get the Chinese medical staff up-to-speed with the latest news release from WHO, 9 medical doctors from Chengdu (China), worked together relentlessly to translate… Continue reading 9 medical doctors translated coronavirus guidebook containing 12,130 words in 19 hours
Translating your important business documents for presentations
Business presentations are mostly created in PowerPoint format and used in sales or training purposes. Sales presentations are especially important as they are usually presented to potential clients. Hence the translation must be done well and correctly. An experience translator will think and see the presentation from a customer point of view, considering all words… Continue reading Translating your important business documents for presentations
Translating employee handbook
A typical employee handbook consists of 9 essential sections. These are disclaimer, company mission statement, conduct standards, policies (anti-discrimination, sexual harassment, leave, disciplinary, etc), compensation, employee benefits, workplace safety & security, non-disclosure agreement (NDA) and conflict resolution. The terminologies used in the translation must be rigorous, concise and precise in order to convey important rules,… Continue reading Translating employee handbook
Adding translation to plugin Chrome browser
Google chrome browser is a highly efficient tool which users can enhance it capabilities by adding plugins. One of the most useful plugins is the google translation. With this powerful plugin on your browser, you can now view foreign websites in your own native language by clicking translate button on the upper right corner. User… Continue reading Adding translation to plugin Chrome browser
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